Preliminary note: Writers writing about writing is the third most insufferable thing possible, behind only (2) stories about bad beats in poker or fantasy football, and (1) writers complaining about the state of media, so please just skip over this. Don’t read it. I can’t stress this enough.
The short answer is that it depends. A quickie, 200-word post accompanying some dumb video can take like 10-20 minutes, total. A longer one, like my 2500-word, GIF-heavy recap of the Korean baseball movie Mr. Go, can take hours over multiple sittings.
The post you mentioned, where I proposed that we replace Roger Goodell with a pineapple in a top hat, probably took me about 30-45 minutes to write, but by the time I actually sat down to write it I already had most of the beats worked out in my head. Stuff’s always floating around up there in various stages of completion. Sometimes it’s just a matter of dumping it into a draft and sanding down the rough edges.
Okay, the end.